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Campaign Date: 2024

Challenge

To authentically connecting Jordan with the Parisian bike community whilst celebrating the new Jordan x Nigel Sylvester AJ 4RM sneakers launch, with the ambition of standing out during the Olympic Games period.

Insight + Strategy

The strategy was to give a voice to Paris' emerging biker community, showcasing their culture and creating a platform for them to learn from and interact with one of the most iconic BMX riders in the world, Nigel Sylvester.

Solution

Jordan x Nigel Sylvester

A takeover at Footlocker Barbès where the Parisian bike community had the chance to meet their idol and learn more about his journey and his special relationship with Jordan, through an insightful talk hosted by Marc-Henri Ngandu. Guests had the opportunity to participate in a raffle while enjoying DJ Rakoto's bangers.

A celebratory moment for the community, and an inspiring way to launch the new Air Jordan 4RM.