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Building on the success of our first Lips to Soul campaign for Zacapa, our partners at Diageo asked us to produce a rich suite of content to support the brands continued growth, particularly in Southeast Asia. Supported by our APAC base in Melbourne, we produced a robust shoot in Amsterdam to create a library of motion and still assets to be used at every consumer touchpoint.

As a long-term partner on the brand, we have been working with the incredible brand team at Diageo to develop a production strategy to build a library of content that befits a brand with global ambition.