Adrenaline Rush - Movete
Rocknrolla continues to strengthen its creative alliance with Pepsico and its premium energy brand Adrenaline Rush with the launch of "Movete," a new campaign aimed at encouraging the new generations to get out and get moving.
"This project is the result of a brand platform that has been evolving over the last ten years and refreshes us every time we face a new project. The idea here was simple: try to motivate young people to move more," explained Federico Ahunchain, founder-partner of ROCKNROLLA.
With the general direction of Fede Ahunchain, the music video featured audiovisual production by Oriental Films and direction by Charly Gutierrez, while Papa Music was in charge of the musical production.
