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Campaign Summary:

After a 14 year absence from TV, Parkinson’s UK made its way back on screens with Time for Can campaign. Viewers were immersed into the painful reality of living with the condition whilst revealing some of the major breakthroughs the charity was having in its research. The campaign was planned in the run up to Christmas and successfully encouraged generous donations which exceeded the years targets. The campaign had a budget of just £150,000 yet achieved an 125% increase in the volume of online donations compared to Christmas 2019, with almost £50,000 raised just an hour after the advert aired.

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