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Zulu Alpha Kilo Humorously Debuts the Most Outrageous Return to the Office Policy Ever

03/11/2023
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Satirical film is set in a fictitious agency where staff are expected to be in the office seven days a week

It鈥檚 no secret that companies are asking employees to return to the office. In recent surveys, it鈥檚 been reported that nearly 90% of them have or soon will be implementing a return-to-office policy, with some companies factoring employees鈥 in-office attendance as part of their performance reviews. 

Zulu Alpha Kilo addresses the return-to-office reality in their hilarious and timely new video, 'Living from Work.' The satirical film is set in a fictitious agency where the staff are told that they鈥檙e expected to be in the office not two or three days, but an outrageous seven-day-a-week in-office expectation. While the staff don鈥檛 initially take the news well, they are soon sold on the advantages of living from work as the president and CEO delivers 'the pitch of her career'. With no more daily commutes, no more mortgages, staff are encouraged to raid the boardroom after meetings for leftover food, thereby reducing their grocery bills. 

By living from work, staff receive wonderful workplace perks like spending Christmas morning together brainstorming on a pitch. After all, who doesn鈥檛 want to review pitch decks during the Holidays?  The agency reduces its freelancer costs by exploiting the agency鈥檚 in-house talent. In the video, a mom does homework with her children, pressuring them to finish writing '20 TikTok scripts' and '15 banner ads' by end of day. 

'Living From Work' debuted at last night鈥檚 Agency of the Year competition in Toronto. The annual awards show is hosted by strategy magazine, Canada鈥檚 largest trade publication. As part of the show, the country鈥檚 top agencies are invited to create their own self-promo videos about whatever subject they want. 

Zulu Alpha Kilo has often used these videos as a platform to push back against the industry鈥檚 sacred cows. Last year鈥檚 '' video poked fun at the industry鈥檚 awards obsession. One of the most well-known examples was the viral sensation ',' which started a movement against spec work in new business pitches and garnered millions of views on YouTube and Facebook. Other comedic videos have included '', highlighting what would happen if other professions resorted to the same tactic to win awards. ',' satirised the RFP process, and ',' lampooned holding companies, while celebrating agency independence. 

Like all previous videos, agency founder and creative chairman, Zak Mroueh once again got behind the camera and both wrote and directed this year鈥檚 film through the agency鈥檚 in-house production arm, Zulubot. A few years back, Forbes named the indie shop as the '' in an article. This latest film further cements the agency鈥檚 reputation, transcending the ad business and making it relatable to all industries who are grappling with their hybrid model.

The video is loaded with easter eggs. From naming the manipulative CEO 'Karen Sly' to the empathetic Human Resources Director named 'Jay Hart'. According to Zak, there are a few more easter eggs in the post-it notes scene. For example, if someone blows up the post it notes scene, one of the notes says 鈥淶ooming in? Get a life.鈥 In this sequence, an employee finishes his work week with an afternoon brainstorm and then commutes home in seconds, only to discover that his Friday night dinner is leftover sushi from 鈥淢onday鈥檚 meeting.鈥

For the sixth year in a row, the shop was also nominated in the three biggest categories at the show: agency of the year, digital agency, and design agency of the year. ZAK is one of only two agencies in Canada to accomplish this feat six years running. Besides screening one of the most uproarious videos of the night, Zulu Alpha Kilo also won silver for Agency of the Year and bronze for both Design Agency of the Year and Digital Agency of the Year. 

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