Work of the Week: 27/01/23
This week鈥檚 best work brings us a global selection of creative campaigns. From Shanghai to the UK, Los Angeles to the Middle East and even New Zealand, it seems that the end of January garners creativity by the bucket load.
With the likes of Coca-Cola celebrating the Lunar New Year, attention being drawn to the 50th anniversary of Roe v. Wade, Oddbox鈥檚 obsession with 鈥榳onky veg鈥 and even Timoth茅e Chalamet making an appearance for Apple TV+, there鈥檚 a little something for everyone to enjoy.
Check out the full list below:
Coca-Cola - Chinese New Year Real Magic
Hornet's director Yves Geleyn returns to tell the story of family celebrations in this year鈥檚 Chinese New Year campaign from the drinks brand. According to the Lunar New Year calendar, this year marks the year of the Rabbit, the luckiest of the 12 animals. Conveying a sense of emotional intimacy, the rabbit's soft nature鈥 compared to last year鈥檚 Tiger 鈥 tells a story of reunion, celebration and magic.
Saatchi & Saatchi - Roe v. Wade 'Pregnant Man'
Bringing back its iconic 鈥楶regnant Man鈥 ad, agency Saatchi & Saatchi London celebrated the 50th anniversary of Roe v. Wade by showing support for women鈥檚 rights. As the decision to allow women the right to an abortion was shockingly overturned in 2022, the reimagination of the classic ad shows the US Supreme Court justice from 1970, Samuel Alito, on a pregnant body with the text: 鈥50 years of men making decisions over women鈥檚 bodies鈥.
Oddbox - Neighbours
Food waste fighters and wonky veg lovers, Oddbox, bring neighbours together in its latest campaign with Hell Yeah!. As the pair of Oddbox orderers revel in the weird and wonderful variety of cucumbers, aubergines and small and large tomatoes, one thing is clear - no matter the shape, they taste great! Directed by MarySue Masson, infamous for Haribo ads, the spot celebrates lighthearted humour and a need to rescue wonky veg.
Luna Rossa Prada Pirelli and The Woolmark Company - Natural Performance
Released during Milan fashion week, Prada鈥檚 iconic sailing team Luna Rossa Prada Pirelli unveiled a campaign created by We Are Social celebrating 鈥楴atural Performance鈥. Working with The Woolmark Company, the workshows Merino wool's versatility and superior technical qualities, which the team will be sporting as they train and compete for the 37th America鈥檚 Cup in 2024.
Apple TV+ - Hey Apple, call me?
Following on from last year鈥檚 'Anyone but Jon Hamm' spot, this year sees Oscar-nominee Timoth茅e Chalamet fantasising about numerous Apple TV+ projects and questioning why he hasn鈥檛 yet landed a role on the platform. As curiosity takes over his life during car journeys, press conferences and photoshoots, the campaign, created by TBWA\ Media Arts Lab Los Angeles, ends with Timoth茅e asking, 鈥楬ey Apple, call me?鈥
BMW - Forwardism comes home
As the BMW 7 Series launches in the Middle East, we鈥檙e taken on the journey of a metal bird as it flies across the iconic landscape of the UAE. With Serviceplan Middle East working to create the spot, the aluminium bird nods to the sustainability of the metal in the region, the journey the car will undoubtedly take drivers on, and the 鈥楩orwardism鈥 of the car company - displayed in an ad which they say 鈥渂reaks the conventional imagery of automotive ads.鈥
DDB Group Aotearoa and FINCH - Correct The Internet
Who has scored the most goals in international football? It鈥檚 not Ronaldo, it鈥檚 actually Christine Sinclair. In the new campaign by DDB New Zealand and FINCH, sportswomen are given centre stage, showing how inaccuracies in search results make women in sports less visible. Showcased across social media, OOH, television, radio and PR activity, the aim is to stop the inaccuracy of women being conveyed as statistically inferior to men via search results, when in actuality, women hold many footballing records.
McDonald鈥檚 - Late Night
The latest campaign from McDonald鈥檚 New Zealand 鈥 more commonly referred to as Maccas 鈥 sees a humorous take on drunken orders from the beloved restaurant. Reminding Kiwis to end their night on the right note, the campaign shows blurry images of burgers and nuggets as the text reads, 鈥楩ive Cheebs Urgas鈥, 鈥楴ickin Chic Muggets鈥, and so on. The silly spot acknowledges how Maccas has become a staple for many who find themselves needing some food after a heavy night out.
Heinz - LVII Meanz 57
Ahead of this year's Super Bowl game, ketchup brand Heinz and agency Rethink partnered to rally fans of the game and drop the Roman numerals that follow the sporting event. Determined to number the 'Big Game' with a 57, Heinz dropped the roman numerals of LVII in response to the hundreds of people took to social media last year to air their confusion with the letters. In commemoration, Heinz unveiled a limited-edition, specialty labelled ketchup bottle sporting 'LVII Meanz 57' where the iconic 57 has proudly stood on its label for over 100 years.
