whiteGREY Boosts Strategy Offering and Appoints Iona Macgregor as Chief Strategy Officer
whiteGREY announces the appointment of award-winning strategist Iona Macgregor to the role of chief strategy officer.
whiteGREY鈥檚 CEO Lee Simpson said, 鈥淲e are really excited to welcome Iona to the agency. This is a critical role for us and one we鈥檝e considered carefully. Iona鈥檚 experience will bring fresh strategic leadership to our business and our clients, adding to the depth of talent and capability we have across brand, communications, CX and media strategy.
鈥淚ona is an innovative thinker suited to a creative agency with strong technology heritage, and I鈥檓 excited about the impact she will make,鈥 concluded Lee.
Most recently chief strategy officer at Saatchi & Saatchi Australia, Iona brings more than two decades of creative strategy experience driving currency, growth and impact for iconic global and local brands. Clients include: Ampol, Arnott鈥檚 (Silver, Gold and Grand Effie winner 2023), AXA, Cartier, Heineken, Nestl茅, NRMA, OPSM, Orange, Westpac group鈥檚 St.George, Ray-Ban, Tiger Beer and Vodafone.
Prior to Saatchi & Saatchi, Iona led hybrid strategy and innovation teams that brought together experts across brand, UX and social for multi-award-winning creative agency Marcel Worldwide in Paris from 2010, followed by becoming co-founder of Marcel Sydney in 2015.
On her new role Iona said, 鈥淭his industry has been talking about transformational change for as long as I can remember. But it takes a proper merge of creative, strategy, technology expertise and genuine care to deliver ideas that will set brands up for sustainable growth.
鈥淭he team at whiteGREY are just awesome. I believe they鈥檝e got a unique combination of all the skills and passion required to navigate this challenging market for their clients and I can鈥檛 wait to get started.鈥
Notable innovative ideas realised under Iona's leadership include Intermarch茅鈥檚 Inglorious fruit and vegetables; Tiger Beer鈥檚 Air Ink and Donation Dollar for the Royal Australian mint. Highly awarded at international creativity festivals such as Cannes Lions, Spikes, One Show, D&AD (2 Black Pencils), these impactful ideas continue to circulate in supermarkets, wallets, and conversations today.
