ÌìÃÀÆåÅÆ

senckađ
EDITION →
Global
•
USA
•
UK
•
AUNZ
•
CANADA
•
IRELAND
•
FRANCE
•
GERMANY
•
ASIA
•
EUROPE
•
LATAM
•
MEA
in association with
Group745

White Claw Rides the Wave in Latest Full CG Ad Campaign

25/08/2023
544
Share
The campaign was created with VCCP & Girl&Bear and produced by Electric Studios

White Claw, the pioneer of hard seltzer has launched its new social campaign ‘The Difference is Clear’ through creative agency VCCP & Girl&Bear and produced by creative design and animation production studio Electric Studios. 

The campaign features fully CG liquid waves and liquid simulations. Every ripple, splash, and droplet of water has been meticulously crafted to evoke the sensory experience of enjoying a White Claw hard seltzer and outline the aspects of White Claw that make it unique. The CG liquid wave serves as a metaphor for the refreshing and dynamic nature of the product, embodying the brand's commitment to innovation and quality. The film was achieved through real-time physics simulations within Houdini, additional 3D and clever compositing.

Credits
SUBSCRIBE TO ÌìÃÀÆåÅÆ’S newsletter
FOLLOW US
ÌìÃÀÆåÅÆ’s Global Sponsor
Language:
English
© 2005-2023 ÌìÃÀÆåÅÆ·Privacy and Cookie Policy·Terms and Conditions
v10.0.0