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Based on the insight that once the last chocolate has gone, people use the tins to store their everyday objects, JWT London created a series of beautiful posters on underground escalators and a 15 second film showing some of the many and varied uses for an empty Quality Street tin. The film will run on a loop on Quality Street’s Facebook page and goes live this afternoon.

David Masterman, creative director at J. Walter Thompson, said: “Now that the last toffee penny has been eaten and we say goodbye to Christmas for another year, Quality Street celebrates the role the tin plays for the other 11 months of the year; home to our favourite things.”

Rob Brown, Marketing Manager at Nestlé, said: “For our consumers Christmas starts when they open their first Quality Street, and the closing of the lid symbolises the end of the festive season. However this is only the beginning of the next chapter of the tin’s life. We love seeing the creative ways people reuse their empty Quality Street tins, and we were excited to celebrate that with this short film.”