Ecolab Commits to Cleanliness and Sustainability in Latest Campaign
PSP collaborates with the talented directors' duo, The Coles, and the team at Sanctuary on a truly spectacular ad campaign for Ecolab. The result is an exhilarating ride - an impactful, dynamic commercial that perfectly encapsulates Ecolab's commitment to cleanliness and sustainability.
The project spanned three films, four days of action-packed shooting, and took the team to four distinct locations across Lisbon. From supermarkets to swimming pools, hotels to restaurants - this campaign had it all. With over 200 people involved in bringing the vision to life, it was a massive team effort that culminated in one very happy ending: a thrilled client, a delighted agency, and a director and crew with huge smiles.
Portugal proved to be the perfect canvas for the campaign, offering a diverse array of settings and vibrant colours that truly brought the cleaning narrative to life. Whether it was the bustle of a supermarket aisle, the pristine waters of a swimming pool, the luxurious ambiance of a hotel, or the warm, inviting atmosphere of a restaurant, every location added a unique touch to the story we were telling.
From the first brainstorming session to the last 'cut,' it was an absolute joy to be part of this journey. Working with The Coles, the Sanctuary team, and the entire crew was nothing short of inspiring. It was a true collaboration, blending creativity, passion, and professionalism, and the final result speaks for itself.
