Westside Brings Aleksandra Kingo’s Bold, Surreal Vision to Canada
has officially welcomed UK-based photographer and director Aleksandra Kingo to its roster, marking an exciting addition for brands and creatives looking to push visual storytelling into bold new territory.
Known for her highly conceptual, meticulously art-directed work, Aleksandra blends vibrant colour, surreal elements, and a sharp sense of humour to create strikingly unique imagery. Whether shaping a high-fashion campaign or injecting unexpected personality into a product-driven shoot, her work is instantly recognisable—playful, polished, and packed with attitude.
Having collaborated with Coca-Cola, Adidas, L’Oréal, and American Express, Aleksandra’s ability to craft immersive, character-driven worlds has made her a sought-after creative force across fashion, beauty, and lifestyle brands. Now, with Westside in her corner, she’s ready to bring that same artistic energy to the Canadian market.
"When choosing an agent, the right chemistry is key—especially for me, as someone with a very particular creative vision and work that’s a little outside the box," Aleksandra shares. "From the moment Westside reached out, the level of care and support has been unmatched. No idea was too bold, too weird, or too ridiculous. They listened, they got it, and they made it clear they were here to champion my work, not just manage it. So, I just knew—oh yes, this is going to be a blast."
To dive deeper into this exciting new signing, ÌìÃÀÆåÅÆ’s April Summers caught up with Caitlin Jeffery, director of sales at Westside, to talk about what makes Aleksandra’s work stand out, why now was the perfect time to bring her on board, and how Westside plans to support her vision.
ÌìÃÀÆåÅÆ> Congratulations on this exciting new signing! Can you tell us a bit about Aleksandra's unique style and approach to her craft?
Caitlin> What’s exciting about Aleksandra’s work is how seamlessly she applies her distinctive vision across different industries. Whether it's a high-end fashion label or a department store, she transforms every brief into something visually captivating. Her unique artistic approach and strong sense of art direction allow her to take projects beyond the expected, creating imagery that is both visually compelling and conceptually rich.
ÌìÃÀÆåÅÆ> Why did now feel like the right time to sign Aleksandra? And what kind of projects or clients do you see her collaborating with?
Caitlin> We’ve been following Aleksandra’s work for a long time and have always admired how she pushes visual storytelling in a way that feels fresh and artful. She’s a perfect addition to our roster because she brings a perspective and style that we know will excite brands and creatives here.
Her ability to blend bold visuals with a strong conceptual approach makes her a great fit for brands that want to stand out. Whether it's a story-driven campaign, a high-energy studio shoot, or an on-location project, she knows how to make images feel dynamic and full of energy. She works closely with talent and creative teams to bring ideas to life in a way that feels vibrant and packed with personality.
ÌìÃÀÆåÅÆ> How does Westside support and develop photographers like Aleksandra, ensuring they connect with the right creative opportunities?
Caitlin> Westside thrives because of the talent on our roster, and we work closely with each artist to help them grow in the right direction. Aleksandra is already an established creative force, but what excites us is the opportunity to connect her with brands in this market that are a perfect match for her vision and style.
We believe every artist brings something unique to a project, and our role is to help them carve out their creative space and expand their reach. For Aleksandra, that means working with clients who will value both her distinctive aesthetic and her hands-on approach to concept development.
ÌìÃÀÆåÅÆ> What should agencies, brands, and creatives know about Aleksandra’s capabilities and the kind of work she is looking to create?
Caitlin> Aleksandra thrives on the creative process. She invests heavily in building out treatments and shaping a campaign’s visual language from the ground up. She’s highly collaborative, bringing a strong point of view while working closely with creative teams to bring ideas to life.
Her work is deeply rooted in concept and art direction, making her a great fit for brands looking for images that are vibrant and packed with character. She creates highly stylised work, combining vivid colour, surreal elements, and a sharp sense of humour to bring a playful and distinctive edge to every project.
If you want colourful, wildly creative work with a perspective like no other, Aleksandra is your photographer. Let her bring your next campaign to life in ways you wouldn’t expect.
