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Westinghouse has refreshed it's 'Really Clever' brand proposition with a new integrated campaign via Infinity Squared, which challenges category conventions by taking an honest approach and celebrating the chaos that is the reality of modern family households.
 
Told through the eyes of a family, the campaign shines a light on innovative product features that allow Westinghouse owners to take control in the one place they can. The Kitchen.



Says Anastasia Barlas, marketing director, Electrolux Home Products: "Westinghouse is a brand that prides itself on an ethos of practical inventiveness by creating products that provide a true functional benefit to its customers. This is an iconic brand that Aussies love and so we wanted to tell our story by being honest in how we portrayed Aussie family life and the role our products play in them."
 
The campaign will be rolled out across broadcast, digital, social & retail over the next 6 months.