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Warner Bros. Discovery (WBD) have appointed Special as their creative agency of record to lead the launch of Max in Australia, working across brand strategy, advertising, earned media and content, following a competitive pitch.

Max – the premier global streaming service from Warner Bros. Discovery is set to launch in Australia in H1 2025. Max is the destination for high quality entertainment that commands attention and gets everyone talking.

Featuring iconic content from HBO, Warner Bros., Discovery, Animal Planet, Cartoon Network and more, Max will be home to the best of some of WBD’s most treasured franchises, including Harry Potter and the DC Universe.

Sasha Mackie, senior director marketing and Publicity ANZ, Warner Bros. Discovery said, “Launching a brand like Max is a once-in-a-lifetime, so we needed an agency as bold as the opportunity. Enter Special: from day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max. We can’t wait for Australia to see what’s coming – it’s going to be special in every sense of the word.”

Lindsey Evans, partner and CEO at Special Australia said, “From the outset the Warner Bros. Discovery team inspired us with their smarts, passion and ambitious drive to set a new standard. This, coupled with their premium product offering, creates a unique opportunity to engage in the conversations and moments that matter to people, leaving lasting cultural impact and extraordinary value creation.”