��������

Family-run jewellery and giftware business Wallace Bishop has launched a humorous and distinctly Australian Christmas campaign focussed on family gift-giving.

Developed by Ogilvy in conjunction with The Producers, the ‘What They Wished For’ campaign is now live across the country, spanning several TVCs, a long-form online film, digital, social media, and out-of-home executions. Directed by Olivia Altavilla, it tells the story of a young child who notices the little things her mother likes in a series of everyday moments, so she can find the perfect Christmas gift.

Wallace Bishop chief operations officer Alexander Bishop explained, “Our latest uniquely Australian campaign celebrates the idea that the perfect Christmas gift is one that reflects genuine thoughtfulness for the special people in your life. It taps into the insight that when someone truly matters, those around them instinctively notice what they love and cherish.

“We are really proud of this year's heartwarming campaign, as every detail, moment, and frame has been carefully crafted to tell a story that embodies the heart and spirit of an Aussie Christmas. At the end of the day we are a big family, we love Christmas time and the joy it can bring to young and old. Our little hero goes to great lengths to find the perfect gift for her mum and brings the whole family on the journey.”

Ogilvy Sydney managing partner Aisling Colley said, “Christmas time is when we get to experience some of the best creative work globally and this year is no different. We’re stoked to be part of the zeitgeist with work that is unique for the category, and right here in Australia. This campaign brings a fresh perspective to gift-giving, focusing on the intimate moments that matter most."

Olivia added, “When I read the script about a kid trying to find the perfect gift for their Mum, I set out to make sure our film was authentically warm with a genuine family dynamic. Together with the Ogilvy team we crafted a character who was thoughtful but also quirky and mischievous. So when we found Saffron who embodied all of these characteristics and more, we were thrilled.”

Alexander concluded, “As a proud, family-run Australian business, Wallace Bishop continues to uphold more than a century of tradition in fine jewellery and gift-giving. Through this campaign we hope to remind everyone that Wallace Bishop has been here for generations of Australian families, and we want to continue to be the ones they trust for the most meaningful pieces.”