Vodafone Greece Names The Newtons Laboratory as Agency Partner
Vodafone Greece today named 'The Newtons Laboratory' as agency partner to play a key role in creative and strategy operations of the company to drive short and long-term growth for the entire company's range of products and services.
Vodafone Greece is considered one of the largest and biggest accounts in the country, with millions in spending above and below the line.
Sources say that in the agency review participated a group of agencies called DDB / Lama DDB / Dope. Wunderman Thompson & GroupM Greece, the previous long-term partner of Vodafone Greece did not partake.
