天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

VIVAIA appoints Edelman Australia as PR Agency of Record

01/08/2024
52
Share
Eco-friendly footwear brand VIVAIA has appointed Edelman Australia as its PR agency of record
This strategic partnership coincides with the launch of a pop-up store in Melbourne Central in August 2024, ahead of the opening of their first flagship store in Sydney at the end of the year.

The appointment follows a competitive pitch process and builds upon Edelman鈥檚 existing base of fashion and lifestyle clients in Australia. With its extensive experience and expertise, Edelman is set to amplify VIVAIA鈥檚 message of ultimate comfort, eco-friendly materials and timeless design to audiences across the country.

The launch will be supported through a comprehensive communications strategy involving earned media and influencer marketing. In the months leading up to the Sydney store opening, Edelman will leverage its network to build strong brand awareness among Australian media and consumers to firmly establish VIVAIA鈥檚 presence in the market.

Speaking on the partnership, Edelman Australia鈥檚 head of brand, Preya McMahon said, 鈥淲e鈥檙e thrilled to have been entrusted by VIVAIA to support them at this important moment in their journey. Through the breadth of our consumer offering across strategy, creative, media relations, talent and storytelling, we鈥檙e excited to champion VIVAIA鈥檚 eco- friendly shoes in Australia.鈥
Credits
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0