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Victoria Bitter Calls on Aussies to Put Down the English Breakfast and Brew a VB Tea

29/07/2019
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The tea is formulated as the perfect accompaniment for fans staying up to cheer on Australia as they take on the Poms in England

Victoria Bitter and Clemenger BBDO are calling on cricket fans to put down the English Breakfast and brew a quintessentially Aussie cuppa with the launch of the brand鈥檚 latest product innovation, VB Tea.

The limited-edition tea has been developed using the brand鈥檚 iconic Super Pride Hops and premium black tea leaves.


Launching today on Victoria Bitter鈥檚 merchandise store, the product will be supported by social comms, PR and influencer engagement. So, whilst fans are in their jammies giving it to the Barmy Army, VB Tea will help them tackle the late nights and early mornings, ensuring they don鈥檛 miss a wicket.

Says Chris Maxwell, marketing director, Victoria Bitter: 鈥淲e know how much Australians love cricket, and the long hours and sleepless nights they put themselves through whenever there鈥檚 a series in the UK.

鈥淪o, we wanted to reward their hard work in supporting Australia by creating the perfect alternative to English Breakfast to sip on, as we go to battle with the Poms in what鈥檚 sure to be a hard-fought series. After all, there鈥檚 no time to snooze 鈥 especially if the Poms are losing.鈥

Says Evan Roberts, executive creative director, Clemenger BBDO: 鈥淪taying up into the wee hours to support the team, then going to work a few hours later is hard work. Now fans can knock off with a nice hot cuppa based on a big cold beer.鈥

Credits
Work from Clemenger BBDO Australia
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