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Droga5 Dublin, part of Accenture Song, has launched a new campaign for Vhi that brings to vivid life their connected healthcare service.

Vhi has built a different kind of healthcare operation, one they wanted to bring to life in their new creative work.

Where previous creative focused on patient journeys, this year, the story focuses on the collaboration between the doctors, nurses, specialists and clinicians at Vhi clinics.

The hero 40” depicts snippets of conversations that doctors and clinicians are having with various patients. When stitched together, it shows Vhi’s focus on seamless connectivity between healthcare professionals.

Based on the creative idea of ‘Where healthcare connects’ the campaign expands into radio, OOH and online, where the brand speaks to their range of services and how they work together. OOH portrays different patient’s journeys, radio hears from a Vhi clinician as she reflects on what it’s like to work in such a collaborative environment and a new sonic cue gives their logo animation more heart and memorability.

Ray Swan, creative director at Droga5 Dublin, Part of Accenture Song commented, “With this new campaign for Vhi we’re flipping the narrative to their clinicians’ perspective. How they connect with one another across patients, and how this allows them to see the bigger picture of any given patient’s whole health. We want to make the benefits of the Vhi connected approach to healthcare very tangible for its members.”

Adam Bacon, head of marketing at Vhi added, “We are very proud of the connected care we deliver through our many healthcare services and clinics and we are delighted to bring this to life in this new campaign. Our member and patients can avail of so many healthcare services from Vhi and this campaign showcases the breadth and depth of our offering.”