Verizon is announcing new programmes and benefits that continue to give customers more choices and flexibility, and advance the momentum in the business. Verizon is also refreshing its brand, bringing forward the energy and vibrancy of how people live, work and play, powered by Verizon. The refreshed branding and creative formats will be rolling out across the company鈥檚 consumer, business and network footprints.
Verizon is introducing new choices and flexibility for Home Internet customers with the launch of myHome, an extension of its popular myPlan mobile offering, and implementing an always-on guaranteed phone trade-in programme for new and existing mobility customers. The company also unveiled Verizon Access, a new platform for all customers that provides exclusive access to the most sought-after events and experiences, including NFL games, music festivals, concerts and more. Verizon Business is also launching an industry-first smartphone management solution that offers business customers more choices and peace of mind for managing their company鈥檚 smartphones.
鈥淰erizon is one of the most recognisable brands. By listening to our customers, we continue to significantly evolve our offerings and brand promise to connect people when it matters most on our reliable network,鈥 said Verizon Chairman and CEO Hans Vestberg. 鈥淲e never stop pushing the industry forward and delivering more value to all of our customers. This next chapter is a continuation of our journey of service and innovation.鈥
鈥淰erizon is a strong, trusted brand that plays a critical role in people's lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible,鈥 said Leslie Berland, Verizon chief marketing officer. 鈥淭he new logo, design system and creative approach pulls inspiration from the company's heritage while infusing the energy, vibrancy, and experience of life powered by everything Verizon offers.鈥
These bold moves are a continuation of how the company is building for customers鈥 needs. New offerings and benefits now available to Verizon customers include:
As customer offerings expand, the brand will begin showing up in a new way for consumers and business customers, both nationally and internationally. The company is introducing a new logo: a red V with a yellow glow, which anchors in the Verizon name - Veritas (truth) and Horizon (the future of possibility). The refreshed design system reflects that energy with new colour palettes, photography, and new TV and digital formats that reflect the way people live, work and play. These changes will roll out across marketing, digital properties, including the website and apps, and in retail stores in the coming years. This supports the momentum in the business while staying within current investments.
To announce the brand evolution, the company released a new TV spot that harkens back to its iconic 鈥淐an You Hear Me Now?鈥 campaign. The film stars a real Verizon network engineer as the 鈥渢est man,鈥 and bridges from the company鈥檚 roots to how it shows up in people鈥檚 lives today. Verizon is also introducing new advertising campaigns for myHome, the , and , where customers can catch all the Copa America matches.
To learn more about today鈥檚 announcement, visit . For all of Verizon鈥檚 new offerings and benefits, visit .