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Lidl's global holiday campaign created by BBDO Germany, is set around the theme of wishes coming true, and position one of the largest retailers in Europe as the partner for a magical Christmas for customers in 30 countries.

Directed by Academy Award-winning filmmaker Tom Hooper, the brand film follows a Christmas Eve where the young girl's selfless wish unlocks the true magic of Christmas.

Jonathan Deeb, chief creative officer at BBDO, commented, “We are thrilled that this year's holiday campaign for Lidl attracted an extraordinary talent like Tom Hooper. This partnership reflects the creative ambition of both BBDO and Lidl to deliver a story that touches hearts worldwide. Beyond the emotional storytelling, this campaign aims to make a tangible impact, supporting local CSR efforts in 30 countries.”

Simon Usifo, CEO of BBDO Germany, added, “Lidl's incredible brand power shines through in this campaign, capturing the importance of togetherness, the spirit of giving, and the strength of community. It's a truly authentic reflection of what makes Lidl a beloved part of the holiday season.”

The brand narrative starting with Tom Hooper's visual feast that runs over six minutes is a truly omnichannel campaign strategically leading to hundreds of adaptable assets ranging from offer-driven films, through social assets and in-store materials. This marks Lidl's largest Christmas campaign to date, produced in collaboration with BWGTBLD, Frame Store, Sound Tree, 750mph, Fridge, and Paul Schwabe.