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The University of Melbourne has launched an integrated brand campaign via McCann Melbourne, showcasing its distinctive curriculum, the Melbourne Model.

The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future.

Press, social content and out of home executions will target business leaders to position graduates of the University as talent that is prepared for every future of their business.

The campaign aims to drives employers to a website where they are encouraged to meet Melbourne Talent and find graduates for hire via a LinkedIn powered search tool.

Siobhan Forbes, executive director of marketing, University of Melbourne, said: "The campaign illustrates how Melbourne Model graduates are well placed to help workplaces globally navigate an uncertain future.

"As part of this campaign, we're also looking forward to sharing the experience and perspectives of Melbourne alumni who are leading their industries in preparing for the future."

Anita Deutsch-Burley, managing director at McCann Melbourne, commented: "Every University concentrates on getting students in. Our strategy was to prove that we could get them out. There's no stronger recruitment tool for a University than proving you can get your students the best jobs in the country."