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The new campaign, which is called “Time Well Spent” highlights how time is the most precious asset we will ever own and at Unio, the team believes in spending it well.

The new campaign is running across print, radio, digital and social.

“We have spent time getting to know our audience. In 2024 we invested in research to understand our clients better – what they want most out of life and their financial futures. What emerged so clearly is ‘time’. Many clients are so busy working hard accumulating wealth and juggling busy lives they feel they don’t have the time to think about the future their wealth can open up for them.  It became clear to us, that confidence in the future is unlocked through advice and those who invest time getting advice are twice as likely to feel positively about their future. 

This is the key insight from where ‘Time well spent’ derives, time spent with Unio Wealth Management taking the burden off clients and planning their financial future is time well spent,” said Kate Candon, head of marketing, Unio Wealth Management.

According to Jonny Cullen, creative director, Folk VML, “The brand idea stems from knowing that time is the most precious thing we have, and with who and how we spend it with is even more precious. We created a view into that world with Unio Wealth Management as a trusted brand right at the heart of it”.