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Uber's Iconic Journey Lines Remind Gatwick Airport Passengers 'You鈥檙e Almost There'

17/01/2025
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Campaign from Mother represents a range of traveller insights into where they really want to get to

Uber has become the new media partner for London Gatwick. This collaboration brings prominent creative, branding and practical improvements, making travel from London Gatwick - the UK鈥檚 second busiest airport - more seamless than ever.

Known for its on-demand rides services, Uber aims to highlight its role in multi-modal travel, a critical aspect of airport journeys. Through this partnership, Uber seeks to reassure and engage passengers with the message that wherever they鈥檙e headed, with Uber, 'you鈥檙e almost there' with ride-hailing, train and coach options for onward journeys on the Uber app.

To celebrate the partnership, Uber has unveiled over 2,500 branded assets at London Gatwick, which were designed by the creative agency Mother. We find Uber journey lines in striking photography that represent a range of traveller insights into where they really want to get to. Showing them that they are almost there with Uber. These visual elements will be a permanent fixture at London Gatwick until late 2027.

The collaboration also features practical enhancements, including clearer wayfinding from baggage collection to Uber pickup areas which are now in more convenient locations, all designed to streamline the passenger experience at London Gatwick.

Maya Gallego Spiers, head of marketing at Uber UK commented, 鈥淎t airports, travellers want to reach their final destination as effortlessly as possible. Our campaign shows them just how close they are, reminding everyone that with Uber, You鈥檙e almost there.鈥

Photographed by Nick Meek, the campaign speaks to London Gatwick's diverse travellers through relatable and emotional scenarios - whether it鈥檚 attending your son鈥檚 wedding abroad, exploring the cultural sights of Athens, or returning home to your favourite pet. The posters capture the varied aspirations of passengers and where Uber can take them with a mix of humour and sentiment.

Mother鈥檚 ECD, Martin Rose added 鈥淲e aimed to connect Uber with London Gatwick鈥檚 broad passenger base, and across the airport, in literally thousands of places, there are messages designed to generate a smile. We hope this lifts journeys to and from London Gatwick. By elevating Uber鈥檚 iconic journey line, as seen by millions every day using the app, we鈥檙e graphically showing travellers they鈥檙e almost at their destination.鈥

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