TV Star Tanya Reynolds Celebrates Diet Coke's Flavour Range in Humorous Campaign
To celebrate the expansion of Diet Coke鈥檚 flavour range, consisting of Diet Coke Twisted Strawberry and Diet Coke Exotic Mango, a new multi-million-pound integrated campaign has been launched, fronted by TV star Tanya Reynolds.
Famed for her 鈥榥erdy coolness鈥, a host of clips show Tanya taking leads from an on-set director to try and bring the new flavours to life, including trying to mimic the 鈥榲oice鈥 of a strawberry and show off her best 鈥榯wisted鈥 moves.
The campaign, which has been led by creative agency McCann Worldgroup Europe, includes a new TVC featuring Tanya, with the same creative spanning across TV, radio and OOH from the 17th June.
Tuuli Turunen, marketing manager for Diet Coke commented: 鈥淭his campaign highlights the latest example of how Diet Coke is continuing to innovate and expand the brand. The creative brings the 鈥楨xotic鈥 and 鈥楾wisted鈥 elements of the new flavours out in a humorous tone and we鈥檙e very excited to have Tanya Reynolds front the campaign to bring the new flavours to life.鈥
Launched in response to consumer demand, Diet Coke Twisted Strawberry and Exotic Mango are available in retailers nationwide and offers fans of the brand an exciting twist on classic Diet Coke.
