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Google Australia and 72andSunny Sydney have launched a new chapter in a broader brand campaign showing how Google’s products help Aussies' everyday. The work celebrates the role Search plays for Australian parents in enabling their children’s potential through AFL.

Playing sport helps children thrive but it needs empathetic, optimistic and resourceful parenting to succeed, especially for girls.

Google believes that the most helpful technology is what you need it to be, and Search can equip parents with the tools to play every support role to help their children thrive.

The campaign, which launches today, leads with a 60 and 30-second film that will air during AFL and AFLW games. A 90-second film will also run during the Women’s AFL Grand Final on 17/18th April. The film will be supported by a bespoke YouTube campaign and Channel 7 in-show integration highlighting new Google technology.

“We know community matters to Australians more than ever before. We’re excited to build on our partnership with the AFL by telling an emotionally driven story about how Google Search can help parents help their kids thrive by playing sports. We’re proud of the work, and of our partnership with 72andSunny,” said Cameron Luby, director of marketing, consumer apps and platforms, Google Australia.

“We always love working with Google, and this campaign has been no different. The team ambition paired with the craft and emotion we were able to capture, all made it very special to be a part of, and we’re stoked to be launching this in Australia,” said Luke Martin, head of product, 72andSunny Sydney.