Tom Sainsbury Signs with the Sweetshop For Directorial Representation
Tom is a director, filmmaker, actor, writer, comedian, TV presenter, and most recently, podcaster. Tom鈥檚 journey as a creative has captured hearts and minds. From theatre and film to Instagram fame, he became a household name in New Zealand. Adding another remarkable accomplishment to his list in 2023, Tom released the feature film 鈥淟oop Track鈥 where he served as director, writer and actor.
Co-CEO Melanie Bridge has been a fan of Tom for some time. 鈥淭om鈥檚 鈥楤oomer Dad鈥 and 鈥楪ingerbread鈥 the cat videos are my personal favourites鈥.but the truth is that I have literally laughed at every single thing Tom Sainsbury has ever made. We鈥檙e excited to see what the advertising world conjures up for Tom; I really believe he is one of NZ鈥檚 greatest talents鈥
Tom's prowess earned him the 鈥淓ntertainment Hero of the Year鈥 award in 2020 from the New Zealand Herald. That same year he ventured into the world of non-fiction literature with the release of 鈥淣ew Zealanders: A Field Guide鈥 an extension of his Snapchat videos, chronicling his favourite Kiwi archetypes.
Ben Dailey EP Sweetshop said, 鈥淎 man of many talents, often said, but never more true than about Mr Tom Sainsbury. He has an amazing insight into the human condition, the key to great comedy. I鈥檓 looking forward to Tom sharing his talent with both agencies and brands alike.鈥
Tom Sainsbury said, 'I'm absolutely thrilled to be joining The Sweetshop team. I'm a big fan of their directors but also the people that work there. I'm excited for this next chapter of my career and can't wait to sink my teeth into the world of commercials. And the journey's gonna be that much sweeter with The Sweetshop by my side.'
A man with boundless creativity, Sweetshop is thrilled to have the opportunity to support Tom Sainsbury's creative endeavours in advertising.
Check out Tom鈥檚 work .
