ÌìÃÀÆåÅÆ

The start of football season is quickly approaching, which means Tide is gearing up to release their NFL campaign. This season, we’ll see Eagles players Jason Kelce, Fletcher Cox, and Jordan Mailata not-so-gently nudge an unsuspecting person to take care of a massive pile of laundry.

In the spot, we’re transported to a laundry room with a scene we recognise from the field – a pile – but in this case the pile of players is buried under dirty laundry. The campaign addresses a very real human truth: we all tend to procrastinate on doing laundry, while the pile grows larger, the stains get deeper, and the smell gets worse. That’s where Tide comes in. When stains and odours pile up, it’s got to be Tide to tackle the pile.

The new Tide + NFL campaign will kick-off on September 7 on TV and OTT with additional content rolling out on social throughout the season.