This Film Tackles the Emotional Toll of Diabetes Stigma
Peter Thwaites directs an emotional, new film for Abbott that shows what it’s really like to live with diabetes – including the constant judgment, shame and guilt – has received more than 2.5 million views in less than a week.
The film is the cornerstone of Abbott’s new global initiative called ABOVE THE BIAS, which is driving awareness about the health impact common misconceptions and bias about diabetes can have on people living with the condition.
Abbott surveyed more than 2,600 people living with diabetes across eight countries, including the US, to help inform the campaign and bring to life the realities of living with the condition. The survey found:
- Nearly 70% believe there is stigma associated with their condition
- Almost 25% have avoided sharing their diagnosis with family or friends out of embarrassment or concern
- 40% have skipped or missed a doctor’s appointment due to shame or stigma
