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The Shout Group Unveils 5 New Clients for FCB Shout

25/10/2024
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The agency鈥檚 reputation for excellence continues to deliver new opportunities

The Shout Group鈥檚 growth momentum continues with five new clients added to FCB SHOUT鈥檚 roster of clients.

Headlining the wins is its appointment by Japanese beauty brand Kao Malaysia who has entrusted FCB SHOUT to handle key campaigns for 2025. Kao Malaysia鈥檚 marketing vice president, Tan Poh Ling and category manager, Jessie Chan, expressed optimism about the collaboration, stating, 鈥淲e鈥檝e long been aware of FCB SHOUT鈥檚 stellar reputation, and we鈥檙e excited to join forces. The brand is at a critical juncture, and we believe FCB SHOUT is the perfect partner to revitalise our position in the market.鈥

Added to that are the appointments from Malaysian brands: Cosmoderm and Alpha Home Appliances as well as its onboarding by the nation鈥檚 electric utilities company: Tenaga Nasional Berhad. The trio underscores The Shout Group鈥檚 commitment to championing homegrown heroes.

Rounding out the list of wins is FCB SHOUT鈥檚 appointment by Jaecoo, a new entrant to the automotive market in Malaysia to support the launch of the highly anticipated Jaecoo J7 luxury SUV with print, DOOH, and radio advertisements.

Syahriza Badron, general manager of FCB SHOUT, shared insights into the agency's approach to identifying the right new business opportunities. 鈥淲e鈥檝e always been blessed with having a strong new business pipeline. Our reputation means that clients looking for exceptional and effective creative work often seek us out. This allows us to very deliberate in which opportunities we take on and go all in to win.鈥 

Earlier this year, The Shout Group unveiled new client relationships in the form of Pokka Singapore & Malaysia, Hartalega and 7-Eleven.

Meanwhile, Shaun Tay, co-owner and chief executive officer of the SHOUT GROUP, hinted at this growth will continue in the upcoming months. 鈥淲ith the momentum we鈥檝e built and with new opportunities continually coming, I鈥檓 confident in our continued success and that 2025 will be another banner year!鈥

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