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The Shout Group’s growth momentum continues with five new clients added to FCB SHOUT’s roster of clients.

Headlining the wins is its appointment by Japanese beauty brand Kao Malaysia who has entrusted FCB SHOUT to handle key campaigns for 2025. Kao Malaysia’s marketing vice president, Tan Poh Ling and category manager, Jessie Chan, expressed optimism about the collaboration, stating, “We’ve long been aware of FCB SHOUT’s stellar reputation, and we’re excited to join forces. The brand is at a critical juncture, and we believe FCB SHOUT is the perfect partner to revitalise our position in the market.”

Added to that are the appointments from Malaysian brands: Cosmoderm and Alpha Home Appliances as well as its onboarding by the nation’s electric utilities company: Tenaga Nasional Berhad. The trio underscores The Shout Group’s commitment to championing homegrown heroes.

Rounding out the list of wins is FCB SHOUT’s appointment by Jaecoo, a new entrant to the automotive market in Malaysia to support the launch of the highly anticipated Jaecoo J7 luxury SUV with print, DOOH, and radio advertisements.

Syahriza Badron, general manager of FCB SHOUT, shared insights into the agency's approach to identifying the right new business opportunities. “We’ve always been blessed with having a strong new business pipeline. Our reputation means that clients looking for exceptional and effective creative work often seek us out. This allows us to very deliberate in which opportunities we take on and go all in to win.” 

Earlier this year, The Shout Group unveiled new client relationships in the form of Pokka Singapore & Malaysia, Hartalega and 7-Eleven.

Meanwhile, Shaun Tay, co-owner and chief executive officer of the SHOUT GROUP, hinted at this growth will continue in the upcoming months. “With the momentum we’ve built and with new opportunities continually coming, I’m confident in our continued success and that 2025 will be another banner year!”