ÌìÃÀÆåÅÆ

senckađ
EDITION →
Global
•
USA
•
UK
•
AUNZ
•
CANADA
•
IRELAND
•
FRANCE
•
GERMANY
•
ASIA
•
EUROPE
•
LATAM
•
MEA
in association with
Group745

The Poster Boys of the ‘90s Are ‘Backstreet Back’ in Downy’s Latest Campaign

14/11/2022
3.1k
Share
Saatchi & Saatchi New York teams up with Woven Collaborative and Smuggler's Guy Shelmerdine

Saatchi & Saatchi in partnership with Downy has unveil the brand’s biggest innovation in 30 years, Downy Rinse & Refresh. Downy has teamed up with the Backstreet Boys for this campaign to create an unforgettable spot featuring an unexpected musical performance from the internationally renowned '90s pop group.

The Backstreet Boys were the brand’s first choice for talent in the commercial as they provided the perfect blend of nostalgia and mainstream relevancy that Downy hopes to bring to consumers and the 'tell me why' lyrics from 'I Want it That Way' perfectly lent themselves to introducing the new product to seamlessly tell people why they need Downy Rinse & Refresh.

The spot was created by Saatchi & Saatchi New York in partnership with Woven Collective and Smuggler's Guy Shelmerdine.

Credits
Work from Saatchi & Saatchi - USA
Anime to Reality
Toyota
21/02/2025
Gazoo Racing Big 3
Toyota
21/02/2025
Up to Speed
Toyota
21/02/2025
ALL THEIR WORK
SUBSCRIBE TO ÌìÃÀÆåÅÆ’S newsletter
FOLLOW US
ÌìÃÀÆåÅÆ’s Global Sponsor
Language:
English
© 2005-2023 ÌìÃÀÆåÅÆ·Privacy and Cookie Policy·Terms and Conditions
v10.0.0