On Monday, May 9, 2022, Xfinity kicks off a campaign to promote its new 'Unbeatable Internet'. The new campaign, by Goodby, Silverstein & Partners, San Francisco, spotlights how Xfinity Internet can help you do anything 鈥 just like the everyday characters Helms is known to portray on the big screen 鈥 so that one can be 'unbeatable'.
The effort spans TV, social and digital. In the campaign, Xfinity Internet catapults Helms through outer space, with speeds faster than a gig. The incredible bandwidth of Xfinity鈥檚 newest supersonic gateway, connecting hundreds of devices at once, allows Helms to duplicate himself to achieve ultimate productivity.
Helms is not alone in his endeavour to be unbeatable 鈥 he has his sidekicks, Evander Holyfield, who brings the cybersecurity protection of Xfinity鈥檚 Advanced Security feature to life by protecting Helms from hackers in a coffee shop, and FaZe Swagg, from FaZe Clan battles a villain in partnership with Helms in a virtual game they are playing.
鈥淎merica鈥檚 favourite best friend, Ed Helms, perfectly embodies the spirit of supersonic WiFi and how with Xfinity Internet, anyone can be unbeatable,鈥 said Sophie Ahmad, EVP and CMO, Comcast Cable. 鈥淥nly Xfinity Internet brings together the best connection, fastest speeds, complete security, and all-around best experience to deliver truly unbeatable Internet.鈥
Jim Elliott, executive creative director, GS&P, comments: 鈥淭he internet is so much at the center of our lives these days, connecting us instantly to all those things that bring us excitement and joy. Nobody does that better than Xfinity, so we thought鈥et鈥檚 make that excitement and joy palpable and electrifying for viewers. Let鈥檚 put our Supersonic WiFi in the hands of a relatable guy like Ed and watch him become a wide-eyed, white-knuckled superhuman.鈥