The Hallway Launches GWM鈥檚 Tank 500 Hybrid, with a Little Help from Rudyard Kipling
Spearheaded by a 30鈥 film - directed by Scoundrel鈥檚 Ariel Martin - the campaign encourages its audience to act on their inner desire to escape, reminding them that 鈥極ut there awaits鈥. In Kipling鈥檚 words: 鈥淕o and look behind the Ranges - Something lost behind the Ranges. Lost and waiting for you. Go!鈥
The campaign rolls out across TV, OOH, social and display.
Steve Maciver, head of marketing and communications, GWM Australia and New Zealand, added, 鈥淎s our newest flagship, 7-seater SUV, the Tank 500 offers Australians the opportunity to explore the best this great land has to offer - and to do it in supreme comfort while surrounded by the latest technology, as this latest campaign shows. Even at a more premium end of the market, Tank 500 offers undeniable value and is set to shake up the SUV segment like no other. 鈥極ut there awaits鈥 for families across Australia.鈥
The Hallway CCO and partner Simon Lee said, 鈥淭here鈥檚 a voice inside all of us that sometimes urges us to escape from the confines of our daily lives. This campaign reminds us how important it is not just to hear but also to heed that inner voice. The words of 鈥楾he Explorer鈥 provide the narration as the Tank 500 - the ultimate luxury 4x4 - takes us out 鈥榖ehind the ranges鈥 in this latest iteration of our 鈥楽ee you out there鈥 creative platform.鈥
The Tank 500 is the newest and most exciting entrant in the competitive 4x4 category, offering incredible tech and off-road ability with hybrid engines across its Lux and Ultra grades.
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