The Elements Music and Monks Tap Into Canada鈥檚 Live Music Scene for Shure
Global advertising network Monks enlisted The Elements Music to bring the latest campaign from renowned audio brand Shure to life, showcasing the latest in their wireless, wired, and Nexadyne vocal systems.
Set against the backdrop of Canada鈥檚 vibrant live music scene, the campaign was filmed at the legendary El Mocambo, one of Toronto鈥檚 most iconic venues. The goal: to showcase some of the nation鈥檚 best live acts, and capture Shure鈥檚 unparalleled sound quality during a pair of high-energy on-stage performances.
As Shure continues its legacy of amplifying and empowering influential voices - from Dr. Martin Luther King Jr. to The Beatles - authenticity was paramount in selecting talent for this campaign.
Dani Beauvoir, senior producer and artist partnerships lead at The Elements Music, spearheaded a nationwide A&R search to find the perfect acts. After a deep dive into their grassroots stories and fan communities, two acts stood out: Vancouver-based hip-hop artist and Toronto鈥檚 high-energy electronic duo .
Jungle Bobby鈥檚 dynamic and flamboyant performance highlights the freedom of Shure鈥檚 wireless mics - enabling artists to perform 鈥渁nywhere, anytime, on their terms鈥.
Meanwhile, Featurette鈥檚 electrifying set highlights the iconic wired SM58 and Nexadyne mics, underscoring their vital role in delivering crisp, punchy sound through every instrument played by the band鈥檚 three members.
Sean Dunleavy, executive producer at Monks, highlights the importance of authenticity in this collaboration, "Shure鈥檚 commitment to real artistry made The Elements the perfect music partner. Their expertise in artist partnerships added a vital layer of trust to the talent discovery and production process."
With an unwavering dedication to empowering, inspiring, and amplifying the next generation of artists and culture-shapers, it鈥檚 no surprise that Shure is now ''.
