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Tesco continues to hero home hobbyists in the latest instalment of its ongoing marketing activity for on-demand delivery service, Whoosh.

Once again, we’re back in the homes of young urbanites who have far better things to do pursuing their passions, than going to the shops.

So if going to the shops isn’t their bag, what is? Well, in Buffalo our hero is into all things cowboy, so he’s perfecting the art of riding his bucking bronco. Pottery features a hapless artist, who’s currently throwing herself into all things pottery, with great gusto. Martial Arts’ karate ‘pro’ can’t quite get past her yellow belt, despite years of practise and transforming her living room into a home studio. And Self Care’s protagonist is all about Me Time, to the extent that they’ve created a makeshift jacuzzi… in their living room.

The campaign will run as sponsorship idents for Channel 4 Comedy, with further activity planned across the year. Directed by Daniel Lundh, the work was overseen by BBH’s deputy executive creative director Felipe Guimaraes, art directed by Laura Canciglia, and written by Hannah Worthington.