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Anchor cream, cream cheese and sour cream have been a mainstay of New Zealand fridges for generations. The MAKE AMAZING campaign reminds us of the near magical ability of these fresh ingredients  to turn ‘meh’ into amazing.

Whether it’s taking your midweek mushroom pasta up a level with a generous pour of cream, whipping up some heavenly nachos with dollops of sour cream, or elevating the humble bagel to the stuff of dreams with lashings of cream cheese.

Lucy Bailey, group marketing manager, Fonterra Brands New Zealand says, “This campaign really speaks to how our culinary range can effortlessly elevate the meals you're already preparing. 'Make Amazing' is all about those simple, transformative moments in the kitchen that turn the everyday into something extraordinary, even on the busiest days.

The new campaign, created by TBWA\NZ and brought to life by Sacha Stejko and IDC, features the magic, when home cooks introduce a bit of ‘amazing’ to their meal. Radio commercials were created at Franklin Road Studios, voiced by Rupert Degas, helmed by Shane Taipari and Jon Cooper

Says Shane Bradnick, CCO TBWA\NZ, “Anchor is about as iconic as a food brand can get in New Zealand. ‘Make amazing’ lets us showcase the Anchor culinary range, with a sense of humour that invites the casual home cook to give it a try.”

The campaign will appear on Out of Home, AV, radio, digital and social.