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TBWA Named Adweek鈥檚 2024 Global Agency of the Year

17/12/2024
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"We鈥檙e in the business of creating real work for real clients with real impact," Troy Ruhanen said
TBWA\Worldwide has been named 2024 Global Agency of the Year by Adweek, one of the world鈥檚 leading marketing publications. TBWA was recognised for innovating ways of working with the launch of its AI platform 鈥淐ollective AI鈥.

Combining human ingenuity with technology, the agency Collective is driving the industry to more impactful creativity and scale, and getting its clients to the future faster. The 11,000 creative minds that make up TBWA were also celebrated for the culturally disruptive work that has earned it global fame 鈥 winning an Emmy for Apple鈥檚 鈥楩uzzy Feelings鈥, partnering Levi鈥檚 with Beyonc茅 to remake the brands Iconic 鈥楲aunderette鈥 ad, and introducing 鈥楾he First Wheelchair Ballkid鈥 for Mastercard in Australia.

Alison Weissbrot, executive editor, Adweek, noted, 鈥淭BWA\Worldwide showed the depth and breadth of a true global network by delivering creatively innovative and powerful work around the world in 2024. The agency demonstrated a deft ability to balance global rigor with local flavor to drive business success for its clients. TBWA remains ahead of the game in harnessing technology and innovation to deliver creative solutions that bolster its clients鈥 brands.鈥

鈥淐losing out a decade at TBWA, I couldn鈥檛 be prouder that TBWA has been named Adweek鈥檚 Global Agency of the Year 鈥 for the 4th time since 2018. We鈥檙e in the business of creating real work for real clients with real impact, and our Disruption庐 way of life continues to be really good for business.鈥 says Troy Ruhanen, CEO, TBWA\Worldwide.

He went on, 鈥淎longside our wonderful client partners, this recognition is only possible because each and every one of the brilliant brains across the TBWA Collective wakes up every day and goes after that Brave Thing that will make the difference. And I am so excited for Erin Riley to bring the heat in 2025 as TBWA鈥檚 new CEO.鈥

Erin, TBWA\Worldwide CEO as of January 1st 2025, added, 鈥淒espite a lot of noise in our industry, there is really a ray of light coming from within TBWA. I鈥檓 hoping next year that we can be a bigger force within this industry to say... 鈥榃e can do great things.' So, let鈥檚 go do them.鈥
Credits
Work from TBWA Worldwide
Chicken Spicy
McDonald鈥檚 Switzerland
07/03/2025
Chicken Produktaufzaehlung
McDonald鈥檚 Switzerland
07/03/2025
Life at the Ringside
Finnish Institute for Health and Welfare
10/12/2024
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