Tasneem Mohamed-Fakier Appointed as Head of FORT CONTENT
Having already established itself as a leading director-based and service production house, FORT has announced that Tasneem Mohamed-Fakier will step in to formally head up FORT CONTENT. Under the leadership of Tasneem, FORT CONTENT will focus on work that falls outside the scope of traditional TVC production.
鈥淔ORT CONTENT exemplifies a multi-disciplinary approach鈥, explains Tasneem 鈥渢hat is designed to respond to the industry鈥檚 need for work that is quick to market and customised to the viewing habits of audiences on digital platforms.鈥
Tasneem joined FORT in 2020, and has worked closely with clients to help their brands execute ideas that match their budgets and ambitions.
鈥淭his is an exciting internal promotion which directly speaks to the talent pipeline that FORT houses. It鈥檚 also an excellent example of the dynamic leadership that is possible for the industry; where talent and potential are recognised and given the opportunity to grow鈥 says FORT鈥檚 co-founder, Shukri Toefy.
FORT CONTENT boasts a digital content team with a diverse expertise in post-production, animation, micro-crew shooting as well as knowledge in new technologies and shifting distribution platforms. 鈥淥ur goal is to produce high-quality work that is adaptable to contemporary content consumption habits. I鈥檝e presided over multiple successful projects in this space, and I believe that my new role will allow me to share my experience and expertise more widely鈥 shares Tasneem.
鈥淥ur content division has already produced some incredible work under Tasneem鈥檚 leadership as a content producer. What we hope, is that Tasneem can grow some great brand and agency partnerships in her new role and continue to push the envelope in what is possible in the content space. She brings the necessary savvy and understanding of digital platforms to a team that is already structured support clients from early stages of the creative process through to delivery鈥, says director, Amr Singh.
FORT鈥檚 executive producer Craig February will continue to look after FORT鈥檚 roster of directors and existing clients in its commercials division, while Tasneem will nurture and lead the continued evolution of FORT CONTENT moving forward.
