Tangerine Bank Wants You to Stop Jumping through Complicated Hoops
Everybody has to 鈥榡ump through hoops鈥 - those unnecessary complications we face in our everyday lives that leave us feeling frustrated, overwhelmed, or even complacent.
When it comes to banking, 鈥榟oops鈥 are expected. But it doesn鈥檛 have to be that way. That鈥檚 the message of Tangerine Bank鈥檚 new campaign, anchored by a 90-second anthemic spot, 鈥楯umping Through Hoops.鈥
A digital bank with curated products, a user-friendly app, and award-winning customer service - Tangerine is refreshingly uncomplicated.
鈥淟ife鈥檚 complicated enough. Your banking shouldn鈥檛 be,鈥 said Nicole German, CMO, Tangerine. 鈥淲e wanted to get that point across in a simple way, and as we explored hoops, and what they represent, the campaign came to life. Our goal with 鈥楬oops鈥 is to reignite Tangerine as the no-nonsense choice for customers.鈥
In the spot - created by Rethink, and directed by Nick Ball (IKEA, The Troll; Extra, For When It鈥檚 Time) - we鈥檙e transported into a dystopian world that pushes the visual analogy of jumping through hoops, in every way. We see the grey blandness of a world full of hoops, and juxtapose it with the brightness and ease Tangerine represents.
鈥淲e thought through every creative detail with 鈥榡umping through hoops鈥 in mind,鈥 said Nicole. 鈥淭he set design had to be totally bleak. For our main talent, we found the most exhausted looking man in the world. For music, we needed a song that was hopeful in contrast to the visuals. Those choices build to when our main character finds a better way to get around hoops.鈥
鈥楬oops鈥 is the first major campaign launched since Rethink became Tangerine鈥檚 AOR partner in 2022. Hoops is the anchor in a new brand platform for Tangerine that reimagines Forward Banking. Building on a long-standing commitment to simplicity and progress, the goal is to show that with Tangerine, banking doesn鈥檛 have to be complicated.
The campaign, which runs from March to May includes a 90s, 30s, 2 x 15s and 3 x 6s.
Fun Oscars fact: Alex Bickle who graded our spot also graded Everything Everywhere All At Once. He鈥檚 having a good month.
