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Today, the global independent out of home (OOH) media agency, announced the appointment of its first group sustainability manager, Alice Date. The appointment coincides with Talon joining , the global advertising industry’s drive to decarbonize the production, distribution, and publications of advertising, signifying Talon Group’s commitment to driving sustainable practices throughout its business and the wider advertising ecosystem.

“At Talon, we take our role in setting industry standards in environmental, social, and corporate practices incredibly seriously,” said Barry Cupples, group CEO, Talon. “Alice is joining as we actively ramp up our efforts and commitments to this cause; she brings a fresh burst of energy and new perspective of the challenge we face within the advertising industry and we’re all looking forward to supporting her as she implements important changes across our organisation’s operations.”

Alice Date joins Talon following four years in Australia at the transformation consultancy firm, , where she supported the implementation of sustainable practices through strategy development and reporting. Additionally, she has strong experience in environmental, social, and corporate governance (ESG) data interpretation and developing effective roadmaps toward net zero and wider bespoke sustainability strategies.

Alice’s impressive skill sets arrive at a pivotal point in the organisation’s sustainability journey. Effective immediately, she will be responsible for developing Talon’s global sustainability strategy and driving its ambition towards becoming a B Corp organisation.

“I’m incredibly excited to be leading and continuing Talon’s sustainability program,” said Alice. “There is a clear enthusiasm across the organisation for being a driving force in creating a more sustainable industry – and I’m looking forward to channelling this enthusiasm into clear, practical, and impactful initiatives.”

As part of Talon’s commitment to Ad Net Zero, Alice will spearhead the efforts in reducing emissions from advertising business operations and production, media planning and buying, and awards and events programs, as well as harnessing the power of advertising to supercharge behavioural change.

Alice will also oversee the carbon reduction program, developing a strategy to ensure Talon can reduce emissions and contribute to the collective goal of the industry to allow for more robust and transparent reporting.

Alice will be based in Talon’s London office and report into group chief strategy officer, Sophie Pemberton.