SuperBloom House Unveils Founding Members of Creative Collective
Today, SuperBloom House, an independent content and production company founded by industry veterans Briony McCarthy and Tom Dunlap, unveils the founding class of The Creative Collective, a first-of-its-kind global supergroup of non-traditional, multi-hyphenate creatives who will collaborate to create culture-shaping content that commands more attention for brands.
Designed to push boundaries beyond traditional advertising, the Creative Collective allows brands to unlock the capabilities of a hive of culture-blazing, hit-making creators through one cohesive entrypoint.
SuperBloom has curated The Creative Collective to reflect top tier and emerging talent from the worlds of music, film, photography, journalism, performing arts, gaming, documentary filmmaking, entertainment & television. The community includes names such as Josh Schwartz and Stephanie Savage (producers/ showrunners), Danny Pellegrino (author/host/producer), Cache Bunny (VFX director/editor/creator), Gus Kenworthy (writer/creator/actor/host), Henock Sileshi (creative director and Brockhampton Band Member), Mickey Rapkin (writer/editor/journalist), Ryan Duffy (director/showrunner/journalist), Cooper Green (producer/showrunner), Arman Nafaeei (host/music director/curator) and many more.
The SuperBloom House Creative Collective offers a community for its members, inspiring collaboration across industries, media and creative craft, with an ambition to change the shape of what advertising and content can look like in 2023 and beyond.
Brands will be able to take advantage of a range of capabilities that ordinarily require multiple agency and talent partners. These include the creation of digital documentaries and immersive experiences, script and screenwriting, IP development, branded long and short-form films, reality TV and digital competition experiences, digital art and design, and fashion and merchandising.
Equal to the benefits offered to brands are those available to the creative members. They are not exclusively committed to SuperBloom; their commitment to SuperBloom and the brands they work with is to be an active collaborator on projects presented to them. At a time when creatives are looking for new career paths and alternative opportunities to monetise their abilities, the Creative Collective presents an exciting possibility.
The collective boasts an extraordinary line up of top creative talents including:
- Josh Schwartz & Stephanie Savage (Writer/Director/Showrunners)
- Brandon Arreaga (Music Producer/Director/Artist, former bandmember of PRETTYMUCH)
- Malibu Babie (Artist/Songwriter/Producer)
- Cache Bunny (VFX Director/Editor/Creator)
- Danielle Degrasse-Alston (Photographer/Director)
- Ryan Duffy (Director/Showrunner/Journalist)
- Kendall Goldberg (Writer/Director)
- Cooper Green (Producer/Showrunner)
- Gus Kenworthy (Writer/Creator/Actor/Host)
- Hannah Logan Peterson (Writer/Director)
- Julieee Logan (Director/GIF Queen/Photographer)
- Arman Naf茅ei (Host/Music Director/Curator)
- Fiz Olajide (Director/Producer)
- Pax & Q (Video Artists / Animators)
- Danny Pellegrino (Author/Host/Producer)
- Daniel Prakopcyk (Photographer/Director)
- Mickey Rapkin (Writer/Editor/Journalist)
- Trishtan Williams (Show Runner/Producer)
- Sara Joe Wolansky (Documentary Filmmaker, Former Sr. Producer The New Yorker)
- Abe Zvrow (Comedy Writer/ Director)
鈥淐ommunity is essential to sparking creativity and generating truly captivating content. With the commercialisation of creativity, we lost sight of the magic that happens when we bring creative people together. By bringing brand opportunities into a multiskilled community of creators, we give our members access to all parts of the creative process, not just one. We are yet to see a company who can bring together marketing, advertising, entertainment and production talent together at scale, all under one roof - until now,鈥 said Mitch Eisner, head of SuperBloom Creative Collective.
Briony McCarthy, co-founder and CEO of SuperBloom, emphasises the benefits for brands, "We've intentionally built this as a collective of talent, not the small roster of big names or individual creators, typically represented by agencies. By guiding and managing every step of the process - from ideas to production, we can represent a brand's voice from many different perspectives, with stories more closely attuned with sub-cultures and real-world conversations.鈥
SuperBloom鈥檚 Creative Collective, on track to be 500 strong by the end of 2023, is primed to become a differentiator for brands and agencies seeking to captivate global audiences with breakthrough, original content.
