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Sullivan University, committed to preparing individuals for successful careers for over 60 years, has announced a new campaign to highlight its career-focused education. The campaign, titled 'The School of Doing,' is the first major initiative from the university’s partnership with Doe-Anderson.

“We have one focus - a well-educated, skilled workforce,” said Sullivan University system chancellor Glenn Sullivan. “A Sullivan University education should enable you to gain practical and theoretical insights into your career field, your future. We feel this campaign will attract focused students who are ready to enter or advance in their careers.”

Doe-Anderson’s SVP, executive strategy director Fredrik Sarnblad, shared insights into the campaign’s development, “We distilled Sullivan University’s unique position in the educational landscape to a simple idea: Know-how for the real world. We learned that Sullivan often creates opportunities for hands-on learning. This inspired us to create a bold, straightforward campaign emphasising that ‘doing’ is the most natural way of learning.”

Launching regionally the week of July 8th, the campaign will feature TV, digital, and radio components, highlighting Sullivan University’s Culinary and Baking, Digital Technology and Patient Care programs.