Giving new meaning to the term singles play, 'The Tennis Date,' a deliciously seductive short film directed by Eva Michon of Merman introduces sellaV, a new line of high-end tennis skirts created by designer and artist Kaylie Schiff. The film鈥檚 frisky storyline follows the exploits of a tennis player, played by actress Charlet Duboc, who searches for love through tennis matches. Volley after volley she tests the mettle and poise of a series of opponents with probing top spins and backhanders. The heroine narrates her hunt with a wry, sometimes cold-blooded voiceover providing stinging commentary on her would-be suitors. In the age of dating apps, 'The Tennis Date' offers a romantic alternative, as the heroine glibly observes, 鈥渢hat dance on the court, it鈥檚 sexy, also brutal, tender, sweet.鈥
'The Tennis Date' was conceived and written by Kaylie in collaboration with Eva, who captures the ballet of soaring balls, sweaty bodies and floating skirts in lyrical slow-mo set to the voluptuous score of the 1882 composition 'Les Paniteurs (The Skater鈥檚 Waltz)' by Emile Waldteufel. The film promotes and features sellaV鈥檚 line of tailored skirts, which are designed to be worn both on and off the court. Schiff developed the sellaV line of tennis apparel in tribute to her mother, who taught her how to play the game, in more ways than one.
鈥淭his is not a typical commercial,鈥 said Eva. 鈥淚t is meant to get people excited about this new brand, deliver a sense of the character of the brand, but also not give everything away. There is mystery, playfulness, and of course, sex appeal.鈥
鈥淭he story is based on real-life,鈥 admits Kaylie. 鈥淚 love tennis. I was raised on it, and I actually did go on tennis dates for a period, because I couldn鈥檛 relate to the modern dating scene. So that was the inspiration. Also, truth be told, the film is a teaser for a TV series project I鈥檝e been developing based on the same idea. So stay tuned.鈥
'The Tennis Date' premieres today on , where sellaV products can be ordered directly.