Starbucks announces the launch of a new campaign entitled 'Hello Again,' which reintroduces the iconic brand to the world as The Starbucks Coffee Company. Developed in partnership with Anomaly and driven by AC/DC鈥檚 Thunderstruck, the campaign underscores Starbucks鈥 commitment to personal interactions and the in-store coffee experience.
The 90-second spot opens with a Starbucks location lighting up as baristas prepare for the day. As the music picks up, so does the day and the perfectly made Starbucks drinks. 'Hello Again' seeks to reintroduce the brand鈥檚 story and identity to consumers, promising that 鈥渢he Starbucks you love is ready.鈥
The campaign first debuted on broadcast during Fox鈥檚 Pre-Game Show on Sunday, February 9th ahead of the 2025 Super Bowl.