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Spotify started 2024 with a bang with the launch of a new Live Experiences offering for US advertisers as a key offering from our music consultancy, Spotify AUX. As brands like FanDuel and Samsung have seen strong success with Spotify’s Live Events in the US, we’re expanding Spotify AUX and Live Experiences to the UK, with Budweiser as our first partner. 

We’re kicking off with Spotify Presents: Music Depot Brought to You by Budweiser, taking place in Manchester on Wednesday, December 11. Our brands are teaming up to bring music fans exclusive access to celebrate live music, offering a high energy, intimate gig with the feel of an after party.

Read on for details about AUX Live Experiences and the event next week.

Brands often come to us asking for tips on how they can make their own events “Spotify cool”. This new offering in the UK helps them to tap into cultural relevance, reach new audiences, and build new fandoms with the sparkle of Spotify. We’re known for headline-grabbing, celeb-filled, bar-raising, and world-class events. to in Las Vegas, we know how to throw a party. Now, UK brands can join Spotify to bring more of these experiences to fans, and strengthen their bond with the creators they love.

Our line-up of live event formats include:

• Spotify Culture Amplified Events - Custom events tied to Spotify playlist franchises such as Fresh Finds or EQUAL as well as seasonal or cultural moments
• Spotify Original Music Events - Spotify-owned and pre-existing music events such as our Best New Artist Party ahead of the Grammys 
• Spotify x The Ringer Podcast Events - The Ringer-owned and pre-existing podcast live recordings

Budweiser is partnering with Spotify to continue its legacy in the music space, offering fans new ways to connect with music. Budweiser energises music fans to celebrate life’s greatest moments, whether it’s discovering new music at home, or cheering on their favourite artists at live gigs. From backstage photos of legends sipping on Budweiser, to its presence at major festivals and venues around the globe, Budweiser has long been embedded in music culture.

“Music has always been a part of Budweiser’s DNA,” said Jessica McGeorge, global brands director Europe at AB InBev.at Budweiser UK. “From iconic moments in music history to our longstanding support of artists and live performances, we’ve always believed in the power of music to unite and inspire. Partnering with Spotify allows us to take this commitment even further, providing fans a chance to experience their favourite artists live while enjoying the smooth, refreshing Budweiser.”

On December 11, Spotify and Budweiser are giving Manchester music fans an epic night of live performances, DJ sets, exclusive merch giveaways, flash tattoos, and bars stocked with Budweiser. Spotify Presents: Music Depot Brought to You by Budweiser is sure to be an extraordinary night where music and culture meet like never before.

Hailing from Stockport, Greater Manchester, will be headlining the event at Diecast for an unforgettable and exclusive show. And that’s not all— they’ll be supported by and joined by DJs Rowena Alice, Chaise & Tinea Taylor.

“Spotify is committed to deepening the connections between artists, brands, and fans. Since launching AUX Live Experiences in the US earlier this year, we’ve seen that our branded live events aren’t just concerts and talking heads; they’re cultural moments that get people talking and deliver results for advertisers. That’s why I’m thrilled to share that AUX Live Experiences is now available as a new offering in the UK,” said Ed Couchman, head of UK & Northern Europe sales, Spotify. “With Budweiser as our first partner, I’m excited to bring to life our first AUX Live Experience in Manchester, offering local music fans an unforgettable experience.”