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Specsavers Sends Bespectacled Teddy into Space for New Kids Campaign

20/03/2015
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Charming spot from HLA鈥檚 Simon Ratigan portrays the different ways kids can lose glasses

Specsavers Creative, the in-house advertising agency for the UK鈥檚 leading optician, has sent a teddy bear into space for a new campaign to promote the brand鈥檚 鈥榢ids get two free pairs of glasses鈥 offer.

Launching on Saturday 21 March 2015 during ITV鈥檚 Saturday Night Takeaway, the campaign highlights the eccentric and amusing ways children manage to lose their glasses.

Directed by HLA鈥檚 Simon Ratigan, one of 2014鈥檚 top ten commercials directors, the campaign鈥檚 focal point is a TV commercial that opens with a glasses-wearing teddy bear floating up into the sky courtesy of party balloons.


We also see glasses falling into the sea, being left behind on a sushi conveyor belt and appearing in the X-ray of a giraffe鈥檚 neck. The commercial ends with a breathtaking shot of the teddy floating in space above planet earth 鈥 a scene that was created for real with help from scientific balloons.

The space travelling bear is the star of the ad. Named Jerrie (in honour of Geraldyn 鈥楯errie鈥 Cobb 鈥 the first woman to complete astronaut-style training), she also appears in a supporting programme of digital activity:

Teasers will run on Specsavers鈥 social channels. During the TV campaign鈥檚 airtime, the ad will be supported with VOD (video on demand), alongside various targeted web and mobile site advertising. All media will run with the hashtag #TeddyinSpace. Online, the commercial will link to a 鈥榤aking of鈥 film focusing on behind-the-scenes footage of the first ever glasses-wearing teddy being sent into space.  

Specsavers鈥 Creative Director, Graham Daldry, said: 鈥淭wo free pairs of kids鈥 glasses is an amazing offer and our brief was to communicate it strongly. Filming a teddy bear in space certainly does that. With Simon Ratigan鈥檚 accomplished storytelling skills, I鈥檓 confident that this will be a memorable and effective campaign. We鈥檙e also really excited about the digital material which extends the story in a way I think our audiences will love.鈥

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