SpecialGuest Creates Dynamic Dance Film for Fashion Brand rag & bone
rag & bone has launched a new film entitled 鈥淲hy Can鈥檛 We Get Along鈥, starring Ansel Elgort and Kate Mara.
The new short film, which was shot in one day, features an eclectic mix of talent from the worlds of cinematography, music, choreography, dance, and film. Alongside Elgort and Mara, rag & bone tapped eight members of the American Ballet Theater, three HipLet Ballerinas, YouTube sensation Kandi Reign, and three members of Bulletrun Parkour.
Benjamin Millepied co-directed the new rag & bone Films production alongside Aaron Duffy and Bob Partington as well as celebrated cinematographer Darius Khondji to explore the medium of film while shifting perspectives for the viewer. rag & bone partnered with communication and arts company, SpecialGuest to develop the concept. 鈥淲hy Can鈥檛 We Get Along鈥 is a visual experiment and a metaphor which illustrates why seeing the world from different perspectives can often be difficult. The track overlay, produced exclusively for rag & bone by Thom Yorke creates a feeling of friction, which is paralleled by the movement of the cast of characters.
Khondji worked closely with camera rig veteran, Tony Hill to deliver a film which seamlessly choreographs not only the dancers and actors featured, but also the cameras used. Shot on the Arri Alexa Mini, the film features different points of view from the subjects through the use of five official rigs; made up of three originals and two that were by Tony Hill鈥檚 innovative designs, dating back to the 1970鈥檚. Iphone footage shot by Ansel Elgort, also makes a surprise 鈥渃ameo rig鈥, featuring Kandi Reign.
In keeping with rag & bone鈥檚 approach to content creation, this new production is a fusion of some of the world鈥檚 most groundbreaking talent. From scene to scene, the viewer is transported from seeing the world through a 鈥渢raditional鈥 vantage point, to seeing it from an alternative one. Through this distinct approach to storytelling, 鈥淲hy Can鈥檛 We Get Along鈥 aims to create a dialogue about perspective and visual experimentation.
All clothing worn in the film is from the rag & bone SS18 collection, which is due to hit stores in February 2018. 鈥淲hy Can鈥檛 We Get Along鈥 will be released on rag-bone.com on February 8th, 2018.
Watch the behind-the-scenes film here:
Credits
Co-Directors: Benjamin Millepied, Aaron Duffy and Bob Partington
Director of Photography: Darius Khondji
Choreography: Benjamin Millepied
Music: Thom Yorke
Lead Cast
Kate Mara
Ansel Elgort
Supporting Cast
Shane "Sage" Samuels
Donielle "D Bigga Swindles" Cheatham
Kareem "Reaper" Small
Alexandre Hammoudi
April Giangeruso
Betsy McBride
Breanne Granlund
Elina Miettinen
Patrick Frenette
Nia Parker
Camryn Taylor
Kandi Reign
Executive Producer: Marcus Wainwright
Executive Creative Producer: Marissa Kraxberger
Producers: Candice Hernstad, Garrett Fennelly and Taryn Nagle
Editor: Will Towne at Modern Post
Color: Tim Masick at Co3
Music Director: Kris Bones
1st Assistant Director: Brennan Brooks
2nd Assistant Director: Antonio Dunston
Concept: Aaron Duffy
Creative Partner: SpecialGuest (Aaron Duffy, Cedric Gairard, Tazri Afrin, Eddy Choi, Lauren Moroz, and Danielle Duclos)
Rig Master: Tony Hill
Production company: 1stAveMachine
