At the team pride its selves on being the music for advertising team that matches 鈥榬eal artists making real music with brands that want to be remembered,鈥 and it has announced that its collaboration with for Hennessy鈥檚 'Maurice and the Black Bear School' has been shortlisted on .
The Immortal Awards is a global, free-to-enter advertising award for all of Little Black Book鈥檚 members. Celebrating creativity from all over the world, Little Black Book has been hailed 鈥楾HE communications business for the communications world,鈥 while it鈥檚 is made up of some of the world鈥檚 best creatives. It鈥檚 member list consists of the world鈥檚 most creative companies and advertising agencies from DDB, McCann, FCB, Leo Burnett, Grey, TBWA, BBDO, Droga5 and more, while being viewed by approximately 350,000 people a month globally. Launched in 2018 as a modern award for the new world of advertising, The Immortal Awards is simply about celebrating the best creative work in the world.
鈥淲e are thrilled to have worked with Droga5 x Hennessy for 鈥淢aurice and the Black Bear School,鈥 said , our vice president of marketing. The commercial has already won six awards at the 2020/2021 including a Clio for Sound Design and a Clio for Music in Film. Honouring excellence in advertising, the Clio Awards celebrates bold and revolutionary work pushing the industry forward. 鈥淏eing named in such incredible company, alongside the likes of BBDO, McCann, Mullen Lowe and TBWA\Chiat\Day (and others) is an honour,鈥 says Abbie. Additionally, 鈥淢aurice and the Black Bear School鈥 took home six awards at the 2021 including Sound Design and Use of Music.
By unlocking the marketing power of music, SoStereo鈥檚 mission is to share the power of real music by real artists with other creative professionals, and to make it affordable and available on demand.
This segment of Hennessy鈥檚 Wild Rabbit campaign features Maurice Ashley, the world鈥檚 first Black chess grandmaster. The film explores Ashley鈥檚 journey from rookie to grandmaster, and the skills he honed in the Black Bear School of Chess.
鈥淒roga5 and SoStereo are a match made in heaven,鈥 adds co-founder . 鈥淒roga5 trusted SoStereo to not only find the sounds that match a brief, but the emotions that complement a campaign.鈥 Droga5 was and Agency of the Decade in 2020.
Number one on the 2021 鈥淎d Age鈥 Agency A-List, Droga5 wanted to capture a moment for Hennessy鈥檚 Wild Rabbit Campaign and the sounds of 90鈥檚 Brooklyn. Boomboxes echoing sounds of soul, funk, jazz, classical, and the hip hop that sampled them all. Kids playing in the park, cabs honking, bodega doors chiming, leaves crunching, and the rough scratch of a chess piece being dragged across the board.
鈥淟ike Brooklyn, this ad is like a melting pot of different cultures,鈥 adds Beto.
Instead of the usual selection of one song for a commercial, Droga5 went ahead and selected three SoStereo artists to create the world of this story.
Philadelphia based rapper/singer set the vibe with her gritty 'Lovely Fiction', Greek artist brought the throwback flavour with his infectious 'Sibling', and Copenhagen based funks us up with their bouncy record 鈥淒RUG.鈥
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