As Canadian pride surges nationwide, Kicking Horse Coffee is igniting a movement to redefine how Canadians enjoy their coffee. The Kicking Horse Coffee Caf茅 in Invermere, BC has always called the Americano, a 'Canadiano,' but now they鈥檙e rallying the rest of Canada to turn their quiet rebellion into a nationwide name change.
Participating caf茅s can receive a 鈥淧roudly serving Canadianos" window display from Kicking Horse Coffee, a playful symbol of their participation in the movement. Toronto's Le Petit Pain and Caf茅 Belem are among the first to join in, changing their menu boards and posting in their windows to demonstrate their enthusiasm and support.
鈥淚t鈥檚 a simple switch, but it puts a little extra Canadian pride in every cup," said Ryan Silverstein, owner of Le Petit Pain. "We know our customers will love it, and honestly, it just feels right given everything that's going on.鈥
Kicking Horse Coffee is proudly born in the rugged Rocky Mountains of BC. By urging caf茅s to rename the Americano to "Canadiano" the coffee brand is highlighting the importance of supporting Canadian coffee roasters and businesses.
鈥淭he Canadian Rockies aren鈥檛 just where Kicking Horse Coffee was born - their spirit is brewed into every cup,鈥 said Lori Hatcher-Hillier, chief marketing officer of Kicking Horse Coffee. 鈥淣ow, more than ever we need to stick together and wear our Canadian pride on our (coffee) sleeves.鈥
By building awareness within local communities, Kicking Horse Coffee hopes to foster a more connected and proudly Canadian coffee culture.
Caf茅 owners across Canada can download their own Canadiano display at and are encouraged to share their participation by tagging on social media. Now, more than ever, it's time to unite and celebrate Canadians, one cup at a time.