Sonixphere, a global resource connected to everything music and sound, recently took home two prestigious Communicator Awards.
The Communicator鈥檚 鈥淎ward Of Excellence For Original Music鈥 was presented to two different spots featuring original scores by Sonixphere.
Get Real About Diabetes鈥 鈥淯ncomfortably Close鈥 (Rogue Producer, BCW) features a jarring score 鈥 reinforcing the uncomfortable and direct message from spokesperson Anthony Anderson. Uniquely, the score begins with nearly four seconds of complete silence, as Anderson finally breaks the tension with the question, 鈥淭his making you uncomfortable?鈥 From there the score modulates from nerve-wracking tension as Anthony describes the dangers of diabetes, to positive and hopeful as Anderson empowers the viewer by imploring them to talk to their health care providers about managing their diabetes.
Breathe Right鈥檚 鈥淪trip On鈥 (Rogue producer, Inizio Evoke) campaign picks up where the previous year鈥檚 campaign left off 鈥 with a series of hilarious anecdotes about people who like to 鈥渟trip鈥 just about anywhere. Of course we鈥檙e talking about using Breathe Right Strips, not the other kind of stripping. To amplify the message and the humour, Sonixphere created an original score in one of the most sensual musical styles, the tango. The beauty of this score is that it leaves the perfect spaces to punctuate each humorous quip, while also utilising the agility of the violin and piano to cue the comical dialog and visuals.
Sonixphere鈥檚 official release for social media reads:
We are excited and humbled to have won two Communicator Awards 鈥楢ward Of Excellence in Original Music鈥 on behalf of GetRealAboutDiabetes.com, and Breathe Right.
It鈥檚 an honour to work with clients so open to musical creativity, that the work we compose for them is honoured as well.
Thanks to our friends at Rogue Producer, BCW, and Inizio Evoke.