Sloane Stephens and Jozy Altidore Go Head to Head for Team Whistle's Heineken Silver Partnership
As the 2023 US Open kicks off, Team Whistle has unveiled a new content series with tennis powerhouse, Sloane Stephens and her husband, Major League Soccer player, Jozy Altidore. The couple stars in two custom-created episodes of Whistle鈥檚 Days Off: Fresher Sunday鈥檚 Edition in partnership with Heineken Silver enjoying a couple of fresh Sundays off from the grind.
In this special edition of Days Off, Sloane and Jozy enjoy rare Sundays off together in their Boston home, relaxing as they enjoy some Heineken Silvers, engage in friendly matches of ping pong and foosball and have a date night cookoff before the week ahead.
The branded episodes, developed in collaboration with media agency partner dentsu X, are part of Heineken Silver鈥檚 'All the taste. No bitter endings' platform that launched earlier this year promoting the new product. With only 95-calories and 3.2g carbs per bottle and full flavour, Heineken Silver is the perfect beverage to unwind with, even for top competitive athletes like Stephens and Altidore.
Both episodes are now live on Whistle Sport鈥檚 YouTube page. The brand partnership also includes an Instagram Story takeover on the Whistle Sports channel, and snackable social posts on Instagram, Snapchat and YouTube Shorts.
The episodes are a continuation of a branded content partnership between Heineken Silver and Team Whistle, who collaborated on two Days Off episodes featuring Greg Olsen, legendary tight end and current football broadcaster, earlier this summer.
